TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online content provi